A Groupon Deal Analysis

Stephen Joyce wrote a great post on how Groupon advertising works. He offers insight into Groupon’s impact on sales and profitability from a local small business’s perspective. The bottom line is: you’re gonna lose! Groupon is the 2-year-old group buying service that has received a great amount of attention (and a billion $ in venture …

Continue reading ‘A Groupon Deal Analysis’ »

99,9% of Display Ads Are Not Clicked

Are the websites relying on display ads doomed to fail? Only 0,1% of banners get clicks. Most people downright ignore banners altogether. Compare this with search-related ads’ 35x higher click rate and it becomes obvious why so many online media are resorting to gigantic panorama banners and other desperate measures in order to increase their …

Continue reading ‘99,9% of Display Ads Are Not Clicked’ »