Archive of entries posted on May 2013

The Increasing Profitability of Google AdSense

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Google Adwords offers no more quick win to small-time advertisers. The pioneers of online marketing have already moved on from Adwords, while the masses and big brands are getting onboard. In Adwords, the keywords are much more expensive and there’s a lot more competition all around. This trend was well presented by Andy Brice on …

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Only Few Finnish Startups Born Global

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How many Finnish online products are targeting European markets? More specifically, consumer oriented online products? If I’m not wrong, there are very few. Overall, the number and scale of B2C product businesses in Finland is much less than in the neighboring countries. Among these few are some that are “born global”. As a rule, their target market …

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