The most underrated feature affecting user experience is speed. Fast page load must be a priority, along with great concept design. We’ve all heard the classic case: Amazon generated 1% more sales for every 100ms they shaved off the page load time (the original slide deck by Greg Linden). That was almost a decade ago, but …
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I’ve become a fan of cohort analysis! Cohorts provide a great way to focus on product development and the effect our RnD is having on customers. Cohort analysis tells us if we’re making the product better or just adding clutter and obsolete features. Often it would be the best to “simply” focus on the existing …
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Are the websites relying on display ads doomed to fail? Only 0,1% of banners get clicks. Most people downright ignore banners altogether. Compare this with search-related ads’ 35x higher click rate and it becomes obvious why so many online media are resorting to gigantic panorama banners and other desperate measures in order to increase their …
Google Maps and hotel data fit together extremely well. Seeing the hotels on a city map along with the most interesting sights (and airports etc.) makes choosing the most suitable accommodation a breeze. Instead of scrolling through long lists of hotels ordered by popularity or profitability, you can pick the hotel next to your favorite …
Not long ago all you had to do to protect your brand online was to acquire the domain name. Just getting the .com domain was good. If you wanted to be on the safe side, you acquired also .net and .org etc. A bit longer ago some people paid millions of dollars to purchase the …
How about getting 10% more clicks to your Order Now page by changing button colors? Or 135% higher clickthrough on your landing page by using giant buttons? Test your design intuition at Anne Holland’s Which Test Won. They host real world A/B tests for a number of landing pages, homepages, lead generation pages, etc. It’s …
Earlier this year the Tourism Queensland, Australia posted a job announcement for the Best Job in the World. The idea was to promote Queensland as travel destination through multiple media channels, heavily including social media. Applying for the job became a competition, and boy did that competition get coverage on press! Kevin May wrote an …
I thought these things happen only in books. What we have here is a battle between two very interesting travel businesses! I’ve read many business strategy books about how companies innovate to beat their competition and update their strategy according to market changes and apply game theory to best utilize their competencies and so on. …
What sights should I see in Barcelona, Spain? Which trails would be suitable for my type of hiker in the Rocky Mountain National Park, Colorado? TripSay answers to these questions by providing recommendations and tips from friends. The idea is simple: instead of browsing through a number of websites and guidebooks, just get the travel …
As you probably know, we changed the name of our online travel service from Vailoma to TripSay. The rationale behind the name change was to get a name that’s easier to remember and that gets associated with travel also by people who don’t speak fluent finnish. Anyway, it seems that an other travel start-up changed …