How to go to new markets with a startup product and minimal marketing budget? Here are a few notes based on what I found on the web. What is your market type? Steve Blank writes well about market type as a part of his Customer Development Manifesto. Does your product enable people to do something …
Number 1 tip on how to get your emails delivered to inbox: don’t allow the recipients to have Hotmail accounts! I’m helping out a service that sends out quite a lot of emails. In this case the list size is +150k double opt-in subscribers. Since Feb 2012 we’ve been getting questions from Hotmail users wondering …
Google’s new privacy policy kicks in on March 1st. According to their announcement, the new policy makes possible for Google to integrate their different products more closely. So, instead of having a separate privacy policy for Youtube, Calendar, Gmail, Search, Analytics, Picasa, Docs, Adwords, etc etc there will be one account and one policy covering …
Continue reading ‘Should You Delete Your Google Web History’ »
I’ve become a fan of cohort analysis! Cohorts provide a great way to focus on product development and the effect our RnD is having on customers. Cohort analysis tells us if we’re making the product better or just adding clutter and obsolete features. Often it would be the best to “simply” focus on the existing …
Continue reading ‘Wasting Time or Improving the User Experience?’ »
You’d better send your marketing emails weekly on Saturday mornings. Then it will get the most clicks and least unsubscribes. That is what the statistics tell us. MailChimp, the email-marketing service, scanned through 10 billion emails as part of their Email Genome Project. Their findings were surprising. Dan Zarrella of HubSpot put together an interesting …
Stephen Joyce wrote a great post on how Groupon advertising works. He offers insight into Groupon’s impact on sales and profitability from a local small business’s perspective. The bottom line is: you’re gonna lose! Groupon is the 2-year-old group buying service that has received a great amount of attention (and a billion $ in venture …
Are the websites relying on display ads doomed to fail? Only 0,1% of banners get clicks. Most people downright ignore banners altogether. Compare this with search-related ads’ 35x higher click rate and it becomes obvious why so many online media are resorting to gigantic panorama banners and other desperate measures in order to increase their …
Tripadvisor really knows how to monetize travel. And according to a post on Techcrunch: “It’s more or less the worst experience in the world for an end user.” The worst end user experience somehow generates spectacular growth: Tripadvisor’s revenue for Q3/2010 grew by 40% from 2009 (.pdf). It means their revenue for 2010 will be …
Russia is big in social media. According to Natalya Koroleva from Редкая марка (a marketing agency in Moscow): Russia ranks first in the world in social networks involvement Huh? 1st? Don’t know if that can be true. But after Natalya’s presentation I’m convinced that the russian Internet or Runet is worth a closer look. It’s …
Google Maps and hotel data fit together extremely well. Seeing the hotels on a city map along with the most interesting sights (and airports etc.) makes choosing the most suitable accommodation a breeze. Instead of scrolling through long lists of hotels ordered by popularity or profitability, you can pick the hotel next to your favorite …