iOS Content Blocking Implications to Websites

Doc Searls wrote an interesting article regarding Apple’s upcoming content blocking in iOS 9. The main message seems to be that content blocking is good and will make the web better for the people. I admire his ability to take a strong position for content blocking. While I tend to agree that “tracking is spooky” I’m not quite so sure …

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Ad Blockers Are the Anti-Vaxxers of the Web

A huge part of the web relies on advertising as the primary source of revenue. Ad blocking is an issue to many websites, and the challenge is growing more prominent as we speak. I wanted to learn more and tried to read analysis and commentary regarding ad blockers and ad block ethics. Unfortunately, the discussion seems to only …

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Can I have both vision and execution, please?

People are either 1) vision or 2) execution thinkers. Visionists talk on a high level and focus on values and mission. Executionists think in concrete terms and focus on feasibility and strategy. Visionists and executionists have tough time understanding each other. You see this divide everywhere. Case 1: Political discussion. There was a recent heated discussion in Finland regarding multiculturalism. …

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Trying to Learn French in Brussels

I want to learn French language. I thought it would be perfect to attend a course in Brussels, Belgium. Brussels is a French-speaking international city. Lots of active expats move in Brussels every year. The demand for language courses must be huge. However, it’s crazy difficult to study French in Brussels. I’ve heard rumors of people successfully enrolling to a …

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EU VAT Changes in 2015: Registration Thresholds

Are you selling software or a service as a software to European consumers? If yes, the new taxation rules apply to you. From 2015, you need to know your buyers’ country of residence, use that country’s VAT rate and report your sales to that country’s taxation authority. GigaOm writes: The problem here is that there are …

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Book review: Wool

I was looking for intelligent and interesting fiction to read during the christmas holidays. As a surprise to myself, I ended up reading science fiction. I came by Wool by Hugh Howey first on some “The most popular books” list and when checking the book’s reviews on Amazon, I noticed it was included on their Top-100 Editor’s pick for …

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Selling Ads: Viewability Metrics

Much of the consumer internet is “free” to use, that is, it’s based on selling advertisement inventory to advertisers. In most cases, advertisers pay for clicks (Cost-per-click, CPC) or impressions (Cost-per-mille i.e. cost per thousand ad impressions, CPM). Now there’s a rising star: Cost per viewable impression, CPMv. Why is this important? Because it drives quality and fairness. …

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Pitching a Product

Introducing the big idea should take just one minute. Don’t spend time on details. In Crossing the Chasm, Geoffrey Moore formulated a useful, short pattern for idea introduction. For (target audience) who (statement of the opportunity), my idea is a (product category) that provides (statement of key benefit). Unlike (competitors), my idea (statement of primary differentiation). The …

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Positioning by Marketing

I read a 1981 marketing classic by Ries and Trout: “Positioning – The Battle for Your Mind.” It’s an inspiring book about how brands and products should be marketed: not in isolation but positioned against existing products and brands in the same category. Hmmm… doesn’t sound too inspiring, does it? Let me try a shorter …

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