Doc Searls wrote an interesting article regarding Apple’s upcoming content blocking in iOS 9. The main message seems to be that content blocking is good and will make the web better for the people. I admire his ability to take a strong position for content blocking. While I tend to agree that “tracking is spooky” I’m not quite so sure …
Continue reading ‘iOS Content Blocking Implications to Websites’ »
A huge part of the web relies on advertising as the primary source of revenue. Ad blocking is an issue to many websites, and the challenge is growing more prominent as we speak. I wanted to learn more and tried to read analysis and commentary regarding ad blockers and ad block ethics. Unfortunately, the discussion seems to only …
Continue reading ‘Ad Blockers Are the Anti-Vaxxers of the Web’ »
Much of the consumer internet is “free” to use, that is, it’s based on selling advertisement inventory to advertisers. In most cases, advertisers pay for clicks (Cost-per-click, CPC) or impressions (Cost-per-mille i.e. cost per thousand ad impressions, CPM). Now there’s a rising star: Cost per viewable impression, CPMv. Why is this important? Because it drives quality and fairness. …