Selling Ads: Viewability Metrics

Much of the consumer internet is “free” to use, that is, it’s based on selling advertisement inventory to advertisers. In most cases, advertisers pay for clicks (Cost-per-click, CPC) or impressions (Cost-per-mille i.e. cost per thousand ad impressions, CPM). Now there’s a rising star: Cost per viewable impression, CPMv. Why is this important? Because it drives quality and fairness. …

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Is This News or Ads?

I’ve always thought that I know pretty well how to navigate media. That I can immediately tell if a piece of content is an advertisement. After all, understanding the difference between ads and journalism is a crucial part of media literacy, right? Then I read Wired’s story “How BuzzFeed mastered social sharing to become a …

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